HELLO, I'M MARIKA.

CREATIVE STRATEGY & DIRECTION

Fifteen years leading creative work, much of it for luxury brands, with teams large and small. So I built a lab. We experiment together and find the right formula before it leaves the room.

Book a Call

ON STAGE, MID-IMPROV. ALSO THE FACE I MAKE WHEN SOMEONE SCHEDULES A CALL AT 2PM ITALIAN TIME

52

5 FOR CHANGE, 2 FOR BALANCE

CONTINUOUS EVOLUTION. CONCRETE FOUNDATIONS.

DISCIPLINES

I can walk into anything and find the shape it needs

A senior creative eye on everything you put into the world, scoped in days per month. We set the vision together, I hold the standard, your team keeps moving.
Reviews · art direction · campaign oversight · quality control
UX, CX and digital journeys, from strategy to launch. I shape the experience alongside your engineering or platform teams.
User Journeys · information architecture · design systems · handover
Positioning, values, voice, visual identity. Foundations your business will actually use every day, built to evolve rather than to be admired.
Positioning · naming · identity · guidelines
A book, a board game, an award for your team, an idea that has been waiting for its moment. I take it out, give it shape, and make it real.
Concept · design · production · the thing itself

METHOD

INSTINCT LEADS, VALIDATION FOLLOWS

THE READ

Fifteen years of reading rooms, briefs and the people in them. I can usually feel where a project needs to go before I can explain it.

THE CHECK

So I go and check it. Data, users, market, the things that argue back. Instinct is quick, but it doesn’t get the final word.

THE TOOL

I work with AI across research, exploration and production. Briefed properly, it clears the ground. I set the direction.

I HAVE CHANGED SHAPE MANY TIMES IN THIS CAREER: NEW INDUSTRIES, NEW TOOLS, NEW MARKETS, DIFFERENT DISCIPLINES EACH TIME. THAT IS WHY I DON’T ARRIVE WITH A FORMULA. I ARRIVE AND FIND ONE.

10+

MARKETS

from London to Dubai to Los Cabos

1

RULE

understand people first

15

YEARS

leading creative work end to end

45+

BRANDS

hospitality, fashion,
beauty and science

CLIENTS

LED IN-HOUSE AND INDEPENDENTLY

One & Only / Atlantis The Royal / Atlantis The Palm / Nobu / Hakkasan / The Macallan / SIRO Hotels / Nammos / Twin Dolphin Club / Vidanta / Fit Tribe / Loyalty Juggernauts / LVMH / Phoebe Philo / La Perla Beauty / Benefit Cosmetics / Noble Panacea / volaris / Grenson / Clarks / Pringle / The Fold / Casa DragoneS / ALESSANDRA ANTONELLI / Ling Ling / Lartisien / Majid Al Futtaim / ISKO Denim / Spiritrade / Zumnorde / Granny Takes A Trip / Kostüme / British Airways / Qatar Duty Free / Tico's Travels / Thermo Fisher Scientific / Chalhoub Group

CONTACT

LET'S TALK

A brand that's grown faster than its identity, a website that stopped looking like you, a team that could use a senior creative eye, a project still sitting in its drawer: all good reasons to chat.

hello@creativelab52.com